The End


The End website (THE END) is operated and controlled by or on behalf of Channel Four Television Corporation ("Channel 4", "we", and "us" and "our").

Viewing and use of THE END is subject to your acceptance of the Channel 4 Online Services – User Terms and Conditions, Channel 4’s Privacy Policy and the specific terms below (collectively the "The End Terms and Conditions"). Please make sure that you read these carefully (and if you are under the age of 16 then please read these with your parent or guardian) to make sure you understand and are happy to agree to these. If you (or your parent or guardian) don’t agree to these then please do not use or interact with The End.

Because THE END uses the Facebook Connect platform, if you interact with THE END through the Facebook Connect option then Facebook's terms and conditions, guidelines and privacy policies also apply to your use of THE END. If there is a conflict between The End Terms and Conditions and Facebook's terms and conditions, guidelines and privacy policies then as between you and us, The End Terms and Conditions will prevail.

Please note that we reserve the right to change The End Terms and Conditions at any time for any reason. Updates to The End Terms and Conditions will be posted on this site (and or at the links above) so please ensure you regularly check The End Terms and Conditions as by continuing to use THE END you will be deemed to have accepted The End Terms and Conditions as updated.

Specific THE END rules:

  1. THE END is aimed at young people aged 14 to 19, however, if you are under the age of 16 you must obtain your parent or guardian's consent to use and interact with THE END.
  2. You will be asked to select a username for your avatar on THE END. You MUST not use your real name or a name that identifies you, or any other name which contains a swearword or that is offensive or abusive.
  3. You can save your game progress (for transfer to another computer) at THE END by connecting with Facebook Connect, by entering your email address to generate a unique save code, or you can simply play THE END and your progress will be saved automatically but you will not be able to transfer your game to a different computer. To be sure that you will not lose your game data you should connect with Facebook or create a save code. If you lose your game data you will have to start a new game at the beginning.
  4. You are only permitted to use THE END for your own personal and non-commercial purposes and not for any other purpose.
  5. As part of THE END you will be asked various "yes" or "no" questions. We will only use this information for the purposes of providing THE END to you and will not share this information with any third parties except that we (and parties authorised by us) may use your answers for statistical purposes in an anonymised and aggregated form together with other user data collected from THE END for reporting and research purposes. Please see Section 8 of the Channel 4 Online Services - Terms and Conditions and our Privacy Policy for more details on how we use your information.
  6. We will use tracking code (such as cookies) to:
    • track your use of THE END during your session to enable the game to work i.e. to keep track of what you’ve done so far etc.
    • gather analytical data and statistics about how THE END is being used e.g. so we can work out how many users have visited THE END and the general location of those users, how many times an individual game has been played or video has been watched, how many people have completed various tasks and things like that;

    We will not use cookies or any other tracking code to collect personally identifiable information about you. However, if you wish to restrict or block these cookies you can restrict or switch off cookies from THE END (or any other website) you can do this through your browser settings. The ‘Help’ function within your browser should tell you how. However, you should be aware that switching cookies off may affect the way you can interact with THE END, for example, this may produce anomalies and your game progress will not be saved automatically.

    More information about cookies can be found here: As well as providing you with more general information about cookies, this site tells you how to amend your cookie settings on a number of different browsers.

    You can also find more information on Channel 4’s use of cookies in our Privacy Policy.
    THE END uses the following cookies:

    Cookie Name


    backend_session A default cookie created by Rails which allows the application to retain information between HTTP requests (which are stateless by nature).
    Google Analytics Statistical tracking.
    Omniture Statistical tracking.
    player_flash A Flash Local Shared Object (“Flash Cookie”) which stores data related to a player’s game.
    player_js A session cookie used as a cache for data being passed from the Flash LSO to JavaScript.
    Various Facebook Cookies These are placed by Facebook because THE END uses Facebook Connect. Please see Facebook for further details.

    If you (or your parent or guardian) have any further questions about the use of cookies on THE END, you can write to us at

  7. You promise to us that you will not access anyone else’s account on THE END or any other part of THE END save for your own account and you will not send any computer viruses or other harmful code or otherwise interrupt or attempt to interrupt or access THE END. You understand that if you hack into or interfere with THE END or any connected software or databases you may be breaking the law.
  8. For the avoidance of doubt, THE END (including all content on THE END) shall remain at all times our property and/or the property of our licensors and protected by copyright law and other intellectual property laws throughout the world. All rights are reserved in THE END (and all content contained in the same) by us and our licensors, including the right to protect our rights in the event of any violation of our rights.
  9. You are permitted to visit and use THE END solely for your own personal non-commercial use.
  10. Any copying, reproduction or any other form of distribution of THE END (or any content within THE END) other than in accordance with THE END Terms and Conditions or THE END functionality, by you or any third party is prohibited and will constitute a copyright infringement.
  11. Please note that we may discontinue THE END at any time for any reason. THE END is provided “AS IS” and “AS AVAILABLE” and we don’t give any promises, whether express or implied, to you. We also limit our liability to you. Please see Section 14 of the Channel 4 Online Services – User Terms and Conditions for further information on how Channel 4 limits its liability.
  12. The End Terms and Conditions (and any matter or dispute of whatever nature connected to these) shall be governed by and construed in accordance with English law and the English Courts shall have exclusive jurisdiction.
  13. Channel 4 is located at 124 Horseferry Road, London, United Kingdom, SW1P 2TX and you can contact Channel 4 about these terms at

Last updated 24 October 2011

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